Rich’s cats Mika and Sashi needed a new litter box that worked great and complemented the look of his modern Brooklyn apartment. Rich searched exhaustively but came up empty handed. In defeat, he complained to his wife until she said, “You're a designer. Why don't you just design one?”
The next day Rich presented the idea to Brett, his then-partner in a graphic design business and an industrial design graduate, who thought the idea was brilliant.